Company
First we ran it. Then we built it.
haal exists because its founder lived the problem, and built his way out of it once already.
Built it from zero. Then all over again.
Kameel Virjee founded Proto Energy, built it from zero into a national LPG distributor, and ran it. Where the software you’d buy elsewhere simply didn’t exist, the team built it: orders, dispatch, tracking, the lot.
That’s the lesson haal is built on: distribution doesn’t need another dashboard. It needs workers that show up and a system that knows how the business actually runs. We built both.
Today haal runs on two fronts: enterprise deployments for LPG distributors, and Alex, the voice agent answering the phones for US propane dealers.
Two fronts, one system.
Same operating layer underneath: a different motion for each market:
Agents into your operation
Workflow design, integration, rollout, support, hardware: a design partner for LPG distributors at scale.
For Enterprises → US propaneAlex answers the phones
The voice agent built for independent dealers, working in days, hearable today on the live line.
Meet Alex →Where we actually work.
We learned this trade in one of the hardest distribution environments there is, and that’s the team that shows up in yours. Not a vendor at the end of a ticket queue: on site, training the crew, staying close, from day zero.
What we believe.
Agents should run operations
Not chat about them. The test is work completed, not conversations had.
Operators stay in control
Every agent action is logged, visible, and yours to change. The dials belong to you.
Software should fit the business
Swap cycles, route days, keep-full accounts: the system speaks distribution, not SaaS.
Where we are.
A small team across Portugal · Poland · the US · Kenya, commercially live, and all-in on every customer we work with.
We didn’t come to reinvent the gas business. We came to back the people who run it, with the support they’ve always needed and rarely got.
Talk to people who’ve run it.
A small team, easy to reach. The founder reads these. Tell us what you’re running and what you need.
- CallBook a call →
- Emailkameel@haalenergy.com